RIDIX News   •   February 16, 2018

Budweiser implanted RFID chips into specially designed beer cups which helped users to make social connections more easily. All they had to do was drink out of the ‘Buddy Cups’ and then clink their glasses together to automatically become Facebook friends. It’s a really sweet idea and the tech worked brilliantly.

A QR code on the bottom of each cup allows it to be linked to its holder’s Facebook through their cell phone. Scan the code, and let the drunken Friending begin.

Does this look like the RFID invention of the future?

Probably not. But it’s a good move from a brand that wants to remain relevant to a young, socially-connected crowd using catchy technology. Even if the only way most of us will experience the Buddy Cup is through this video: